Together with Jorn Leistra I founded the company BETYPICAL . 

A fashion label with a vintage look. Small collections, big designs and a good fit. 

BETYPICAL is more than just clothes, it’s a lifestyle. Being typical is knowing who you are, be who you want to be and not giving a damn.



co-owner, branding, fashion

product design, package & website design,

photography, communication, social media

©Selma Hakkenberg // All Rights Reserved